THE UNICORN FANTASY — Capitalizing on the “Aesthetic Play” Trend
THE UNICORN FANTASY — Capitalizing on the "Aesthetic Play" Trend
The Concept:
In the era of social media, parents are looking for play spaces that are visually soothing yet engaging. OPLAY’s Unicorn Fantasy Series moves away from the chaotic primary colors of the past, offering a curated, "Macaron-toned" environment that doubles as a high-end photography studio for families.
Design Highlights:
1. The Power of Pastel Psychology
We utilized a custom "Cotton Candy" palette (Soft Pink, Baby Blue, Cream). Psychologically, these colors create a sense of calm and safety, making the venue particularly attractive to toddlers and younger children who might be overwhelmed by darker, louder parks.
2. Narrative Architecture
The structure is designed as a floating kingdom.
- The Entrance: A grand "Unicorn Gate" welcomes visitors into the story.
- The Cloud Floor: Custom-printed flooring mimics the sky, creating a seamless immersive experience from the ground up.
- The Castle Maze: Integrated turrets and lookouts turn a standard maze into a royal adventure.
3. Premium Matte Finishes
To achieve this soft look, OPLAY uses a specialized Matte-Finish PVC Vinyl. Unlike shiny plastic, this material absorbs light, giving the entire playground a velvety, high-quality texture that looks expensive and feels soft to the touch.
The OPLAY Advantage:
Capture the hearts of children and the camera lenses of parents. This is the ultimate "Social Media Magnet" for your mall.
Engineering Magic with OPLAY.
